Adding the still frame

Chapter: 02 / 06
When: Late 2000s
Category: Stills
Read: 1 min

1920s-inspired portrait with pearls, satin opera gloves and a jewelled headpiece — Pearl Era — a 1920s-inspired portrait

Motion came first. A few years later, the still frame joined the reel.

Just a few years after starting in video, Sed started shooting stills to reach a broader audience with his distinct creative skill.

Stills opened the door to the work the studio is known for today: fashion editorials, portraits, documentary coverage and product photography for brands.

Current clients range from ad and marketing agencies to startups, fashion brands and commercial firms.

Stills and motion, one story.

See the portfolio

[01] A crown of red blooms and a woven shawl — a portrait rooted in heritage and colour.

[02] A vivid red coat cuts through a bamboo grove — colour blocking used as storytelling.

[03] The Rhythm & Beauty four-pack — clean, shelf-ready product photography.